Photography is a very popular hobby. It can also be extremely lucrative. Many photographers aspire to make money doing their life's passion. Some want only a side income while others want it to eventually their full time gig. Unfortunately, the field of photography services is extremely competitive. Like any business, building a client base comes down to proper promotion. Business cards are an excellent and cost-effective way to do this. Here are some things you should consider.
First of, be sure to get proper business cards. Some people do not feel the need and simply write down their contact information on a scrap of paper. While this can potentially work (especially if you have a good reputation) you will come across as not being very serious. Business cards make you look like a professional, while those without them seem like amateurs. Don't worry those as printing cards is not very expensive.
Once you have your cards designed, you need to get them out to prospective clients. Don't be the person constantly giving them out. This can get annoying, especially to friends and family. This doesn't work well because people in general do not like to be hustled. Take the time to get to know someone and learn about their needs. If you think you can help them, give them your card. This is a lot different than someone making some quick small talk and handing them a card. This doesn't come off as genuine.
Promotion is critical to the success of a photography business. Business cards are a key part of this. Be sure to properly hand them out.
Sunday, August 2, 2009
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